Contents
1. About these Guidelines: purpose; scope and application
2. Product description guidelines
3. General content guidelines and blacklisted words
4. Image guidelines
5. Third party rights
6. Further information Appendix
1 – Screen shot of product page depicting product content guidelines Appendix
2 – Required views for different product categories
1. About these Guidelines
1.1. Purpose ICYFLAME strives to continuously improve the consumer experience on the ICYFLAME marketplace. The quality and standard of the content and images on the marketplace is key to the consumer experience. These Guidelines aim to ensure that all product listings on the ICYFLAME marketplace meet with the standards that our buyers deserve.
1.2. Scope These Guidelines cover all content and images, including product descriptions and photographs on our marketplace. They cover:
● the information required to be provided in respect of all listed products;
● our rules on content, including blacklisted words that may not be included in any product pages; and
● our image requirements, including for specific product categories.
1.3. Application These Guidelines apply to all content and images posted by sellers on the Jumia marketplace. Content and Image Guidelines | 2/113 2. Product description guidelines Every product page on the ICYFLAME marketplace must contain clear, accurate and complete information regarding the listed product. We therefore require each product page to contain all of the following: ● Brand name e.g. Samsung
● Product category and sub-categories at every level as provided by the dropdown menus in Seller Center e.g. Computing>Laptops>Laptop Accessories Fashion>Womens fashion>Shoes
Home & Office>Small & Cooking Appliances>Small Appliances>Kettles
● Product name in the following format: item name/item feature or detail/spec or colour e.g. Fashion: Bodycon Dress with Ruched Sleeve – Red BodyCon short Sleeve Mini Dress – Black Phones: iPhone XS Max – 64GB – Black
● Product attributes as provided by the dropdown menu in Seller Center e.g. Colour; material; weight; gender RAM, ROM, screen size, processor type etc. ● Product descriptions in paragraph form, and including a detailed description of all product features and attributes. A further list of specifications may be included for computers, phones and household appliances. ● Product highlights or unique selling points entered into the key feature text box.
● List of all items included with the main product e.g. manual, remote control, USB cable.
● Price in local currency. ● Warranty information for all appliances, electronics and mobile phones; and in respect of other products if available. Appendix 1 contains a screenshot by way of example of a product page that meets with the above product description guidelines.
3. General content guidelines and blacklisted words ICYFLAME upholds the highest standards of good taste and decency. We therefore prohibit from our marketplace content that is:
● offensive, obscene, indecent, pornographic, lewd, suggestive or sexually explicit; Content and Image Guidelines | 3/113
● depicts violence in an explicit, graphic or gratuitous manner;
● blasphemous or in breach of racial or religious hatred or discrimination legislation;
● deceptive, fraudulent, threatening, abusive, harassing, anti-social, menacing, hateful, discriminatory or inflammatory; or
● likely to cause annoyance, inconvenience or needless anxiety to any person. This means that product names, descriptions or features that include words that offend these principles will be blocked.
4. Image guidelines Every product page on the ICYFLAME marketplace must contain clear, accurate and complete images of the listed product. We therefore require each product page to contain images that meet with the specifications below.
Images of products on the ICYFLAME marketplace MUST:
● accurately depict the actual product listed;
● be clear and sharp and have a minimum resolution of 500 x 500 pixels and a maximum resolution of 2000 x 2000 pixels; and
● depict the product from different views/angles (a minimum of three different images) in order to convey all features of the product. Examples of the required views for different categories of products are included in Appendix 1. Images of products on the ICYFLAME marketplace MUST NOT:
● be stretched or squashed;
● be obscured by watermarks or text which, if included, must be kept to an absolute minimum; or
● be used without the authorization or licence of the copyright owner e.g. screenshots from third party websites.
5. Market specific guidelines The following additional guidelines shall apply in certain markets in view of culturally specific content and image requirements: ● Kenya 6. Third-party rights Content and Image Guidelines | 4/113 ICYFLAME respects and upholds the intellectual property rights of third parties including brand owners and celebrities who may endorse products. We, therefore, prohibit the use of images of, or references to, celebrities or brands who have not endorsed the relevant products and provided the appropriate authorisations. Products may not be shot with other branded props or images of celebrities, which may mislead the buyer into thinking they are purchasing a different brand or that the product has been endorsed. 7. Further information If you are a seller and you have any questions about these Guidelines, please contact our seller support Team. Last updated 1 April 2025